Coastal roots. Aerial perspective.

Seth Willingham is a photographer and FAA Part 107 commercial drone pilot working under the name Waterproject.

He grew up splitting time between Hawaii and Laguna Beach. The ocean has always been a constant in his life. What began with GoPros and free diving eventually led to drones and a focus on capturing the places and experiences that define coastal living from a perspective that feels both elevated and intimate.

Today he specializes in aerial and lifestyle imagery for hotels, resorts, tourism boards, golf courses, and brands seeking authentic Southern California and destination content. His work has been featured by InsideHook, 30A, and design publications, and he regularly collaborates with luxury hospitality properties across California, Hawaii, the Caribbean, and beyond.

Long-term client relationships form the core of the practice. Seth has created ongoing content for Visit Laguna Beach for nine years, for Visit Newport Beach for seven years, for Travel Juneau and Travel Alaska for five years, and has produced campaigns for Visit Ketchikan and Visit Fort Myers & Sanibel (multi-city talent-driven destination coverage). He has also worked with Visit Zurich on multiple campaigns, Montage Laguna Beach for more than eight years, Four Seasons properties for seven years, and Sandals Resorts, Beaches Resorts, and Fowl Cay for eight years. These extended partnerships reflect a consistent ability to deliver imagery that supports marketing, social, and brand storytelling season after season.

Whether it’s a single property shoot or an ongoing content partnership, the goal remains the same: create images that make people want to be there.